What that e-book you are reading is telling the publisher about you

But e-books are changing that part of reading too.
Yes, I know that you think that when you were reading the Fifty Shades Trilogy
An article in the Wall Street Journal describes how e-books are providing feedback to publishers (and authors) about how you are reading.
It takes the average reader just seven hours to read the final book in Suzanne Collins's The Hunger Games trilogy
Nearly 18,000 Kindle readers have highlighted the same line from the second book in the series: "Because sometimes things happen to people and they're not equipped to deal with them."
What will publishers, booksellers and authors do with this data?
Who reads more books more quickly? It is the science-fiction, romance and crime-fiction fans - not those readers of literary fiction. They also finish most of the books they start. Those "better-educated" readers of literary fiction quit books more often and tend to skip around between books.
Okay, marketing team - What do we want to do with this information? Should we stock less literary fiction and more sci-fi?
For example, Barnes & Noble decided that to get readers more engaged in that nonfiction that they bail out on, they would launch "Nook Snaps" with short works of non-fiction.
And if you can know the point where readers get bored, then you could insert some additional content like video, a Web link or other multimedia features there to hold their interest. Maybe you tell an author to make chapters shorter - 40 chapters instead of 20.
Maybe they can figure out the best-seller "formula" and then we can all write one.
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