Where the Girls Are
Women have been a bigger percentage of the Facebook user base than men, and the latest Facebook stats show a continuing increase. For U.S. users, there are 1.35 women for each male.
Though many people associate Facebook with students, over 60% of Facebook users are now over the age of 25. Last year, 18-25 users made up over 50% of the total Facebook population.
There are over 77 million monthly active users in the U.S. That means more than 25% of the population is logging on to Facebook every month.
And here come the ladies...
Amongst users 26-54, the women outnumber men by over 2 million at each year in that range. 10 million American women 26-34 are active every month, Almost 8 million women 35-44 are active compared to about 5.7 million men in that range. And amongst users 45-54, women outnumber men 5.3 million to 3.3 million. Nearly twice as many US women 26-34 joined Facebook in the last month than men did – a staggering difference.
If you are more interested in where the "boys" are, you'll have to look to those over 55 who are growing at a faster rate than their female counterparts. (The slowest growing group currently is men 18-25 at 5% month over month growth.)
Tangential Links: Watch the trailer to the 1960 movie hit, Where the Boys Are ,and if you want the Facebook t-shirt, check out crookedmonkey.com
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