The Gamification of Your Course Content

I'm not much of a "gaming" person. Never got into video or computer games. I didn't want my kids playing Nintendo and such for hours and hours. And I don't even like the term "gamification" which is a term I am hearing a lot lately on education sites and at conferences.

I realize that gamification is not synonymous with gaming. So, to "gamify'" a course means to use the mechanics and techniques that make gaming so engaging. Engagement. Another big buzzy word in education these days. If you can use these mechanics to create engagement and incentivize certain activities in a course, well... 

I don't imagine many students who will sit at a screen and work on their organic chemistry coursework for 4 hours because it is game-like, or that we should view that as a goal. But gamification addresses some needs that students today say they want addressed.

One that is always mentioned is immediate feedback and validation. That sends me back to my own Intro to Psych class and behaviorism, B.F. Skinner, Operant Conditioning and things like Random Interrupted Reinforcement.

Point, scores, status and rewards are some of the elements used to motivate actions in a gamified course. These mechanics are structured to achieve engagement. You may not feel comfortable about even viewing content consumption, comments and time spent on tasks as "engagement."  But whether you call this engagement mechanics, focus mechanics, or gamification, you should be interested in the intended result - more time spent in the course material.

Being that I am currently teaching an online course with about 700 students, I had thought about using gaming techniques in designing that class. I decided not to design in that way because I anticipated that the audience was going to be older professionals in academia rather than traditionally-aged students. (That turned out to be true.)

I did find a course on Gamification offered by Coursera taught by Kevin Werbach (UPenn). I would have taken the class, but I knew I wouldn't have the time to devote to it. (I actually had two colleagues who told me to take it anyway, just to see what he's doing because "it's only a MOOC" - THAT is a whole other issue).

His course 
description is:

Gamification is the application of digital game design techniques to non-game problems, such as business and social impact challenges. Video games are the dominant entertainment form of our time because they are powerful tools for motivating behavior. Effective games leverage both psychology and technology, in ways that can be applied outside the immersive environments of games themselves. Gamification as a business practice has exploded over the past two years. Organizations are applying it in areas such as marketing, human resources, productivity enhancement, sustainability, training, health and wellness, innovation, and customer engagement. Game thinking means more than just dropping in badges and leaderboards; it requires a thoughtful understanding of motivation and design techniques. This course examines the mechanisms of gamification and provides an understanding of its effective use.

You may not be interested in gamifying your courses, but vendors who provide course content - especially online content - are interested and are including it now. Gamification was one of the 6 technologies in the most recent Horizon Report.


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