Apple And Textbooks

Posted by Kenneth Ronkowitz on

Apple Inc. is announcing tomorrow in New York what is expected to be a new initiative to enter the digital textbook business.

The best-selling biography of Apple’s Steve Jobs has Jobs saying that he saw a way to transform the textbook market by hiring prominent textbook writers to create electronic versions of them for the iPad.

This brings Apple deeper into the content business - a move that Amazon has also taken. Jobs also talked about offering textbooks for free might be a way to "get around" state certification requirements.


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