Reviewing Colleges With Unigo

We just passed that magic mark in the calendar when incoming college students made their decision about what college to attend. One new service that I came across is Unigo.

Unigo is a new platform and it uses current college students to add content - reviews, photos, videos, documents - with high school students who are looking to find out what life is really like at a college. (It covers North American colleges.) Users can also befriend content providers.

I checked out some local New Jersey schools - NJIT, Rutgers, Seton Hall - to see what was being shared. The NJIT page had an image that certainly looked like an advertisement from the college, but when I checked with some people I know at NJIT, they had no knowledge that the university had purchased any advertising there. Now, there are non-NJIT ads on the pages.

Most of you reading this in the United States probably used the fat, paperback editions of the popular college guides to review colleges. When my own sons were applying, DVDs from the college were popular. But the current high schoolers expect to find the information they want online, and they don't necessarily trust the contenr provided by the college admissions office. That probably includes many of those college-sponsored student bloggers who are sometimes viewed as not really being "independent" bloggers.

Unigo doesn't have all the colleges covered at this point. PCCC where I am full-time doesn't have any presence and I was unable to find any two-year schools.


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