The Limits of Memory

7There is definitely some psychology to design. And UX design is definitely about organization.

There is a principle of organization that comes psychology that I have seen written about in terms of product and service design. It is Miller’s Law.

It was put forward in 1956 - long before UX and web design was a thing - in a paper by cognitive psychologist George A. Miller. In his well-known paper (at least in psych circles), titled "The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information" he proposed a limit to memory which is now called Miller's Law.

Miller proposed that the number of perceptual ‘chunks’ an average human can hold in working memory (a component of short-term memory) is 7. He found that memory performance is great five or six different stimuli but declines aft so let's say 5-9. If the mind can handle ~7 bits of information when completing a task that requires cognitive effort, then designers need to keep that in mind when designing. That would apply to completing forms and surveys. It applies to lists in menus and lots of other tasks that might be presented to users. What happens when a catalog page shows 15 items?

Miller believed that all of us "chunk" information and that if the information is organized in categories no larger than 9, but preferably ~5 chunks, memory is best served.

A related find - which I learned in a writing course - is about primacy, and recency effect (also known as the serial position effect). These two terms describe how we remember items placed at the beginning and end of an experience, and if we forget some it's likely they will be in the middle. Combining this with Miller's Law and you would say that the bigger the number of items, the more middle to be forgotten.

Originally posted on RonkowitzLLC.com 

Lateral Thinking

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Thinking by Magda Ehlers from Pexels

With all the concern about the pandemic this year, moving courses online and making plans for reopening, I'm afraid that what has been set aside is pedagogy. I did graduate work on a doctorate in pedagogy that I never completed, but it exposed me to a lot of ideas on how we might improve our teaching.

One of the things I learned about some decades ago is lateral thinking developed by Edward de Bono in the 1960s. Lateral thinking fosters unexpected solutions to problems. De Bono believed that we tend to go for the straightforward, and obvious solutions to problems. He encouraged seeking out more oblique, innovative answers.

Lateral thinking is sometimes called “horizontal thinking” as contrasted with vertical thinking. The latter might be defined as going for the first good solution that comes to mind and launch into the details.

Lateral thinking encourages a longer brainstorming session in order to enhance creativity and come up with the most innovative solutions.

There are several lateral thinking techniques: awareness, random stimulation, alternatives, and alteration.

For de Bono, we need to cultivate an awareness of how our minds process information. That is a skill that is very rarely part of any curriculum, and yet moving away from established patterns leads to greater innovation.

Random stimulation is something I have been employing during this pandemic year - and I suspect many readers of this have also - probably unconsciously - done it. Normally, we try to shut out all distractions in order to focus on a task. In lateral thinking, problem-solving improves with some "random" input which often includes information - taking a walk, talking with a colleague or stranger, listening to a podcast, journaling.

At the heart of de Bono's approach is to deliberately consider alternative solutions. That has been described is many ways, including "thinking out of the box." Doing this is not easy for many people. His term, "alteration," can mean using several techniques. You might reverse the relationship between parts of a problem. You might deliberately go in the opposite direction of what’s implied as the correct approach. Sometimes breaking a problem or obvious solution into smaller parts can lead to an alternate mindset about individual parts.

It didn't help the spread of de Bono's theories in academia that he was not a fan of extensive research. He had called research “artificial.” For example, he claimed that “nobody has been able to prove that literature, history or mathematics classes have prepared people for society” - though I think we all believe that they have helped prepare people.

Lateral thinking has its critics, but the basics are sound and I have always thought that incorporating them into classroom activities is a good thing. I have never "taught" de Bono to students, preferring to embed it in activities. 

 

 

Is Technology Destructive By Design?

Technology is good. Technology is bad. Both are true. 

The highest tech has transformed the world. It has changed our culture, made information accessible to many more people, altered businesses, education, and the economy.

I came across the book, Terms of Disservice: How Silicon Valley is Destructive by Design, by Dipayan Ghosh recently. Ghosh was a Facebook public policy adviser who went into government work with President Obama's White House.

The book's title is a play on those terms of service that products offer and are often not even read by users. Though you can view this book as being negative on the effects of technology, it actually offers ideas for using technology in positive ways, such as to create a more open and accessible world. That was actually part of the original plan (or dream) for the Internet. The extra level of service he sees as lacking is consumer and civilian protections.   

Ghosh is a computer scientist turned policymaker so much of the focus in the book is on industry leaders and policymakers. Technology has done a lot of good but it has also exacerbated social and political divisions. This year we are hearing again about how technology in the form of social media and cyberterrorism has influenced elections. Civilians has wittingly and unwittingly given private information to American companies which was wittingly and unwittingly passed on to terrorist groups and foreign governments.

We have heard this on an almost daily basis, and yet it seems that nothing is being done to stop it.

In an interview with the LA Review of Books, Ghosh was asked about what a broader “digital social contract” would look like. He answered, in part:

"If we can agree that this business model is premised on uninhibited data collection, the development of opaque algorithms (to enable content curation and ad targeting), and the maintenance of platform dominance (through practices that diminish market competition, including raising barriers to entry for potential rivals), then three basic components of possible intervention stand out. First, for data collection and processing, all the power currently lies within corporate entities. For now, Google can collect whatever information it desires. It can do whatever it wants with this data. It can share this information basically with whomever.

Europe’s GDPR has begun to implement some better industry norms. But to truly resolve these problems, we’ll need to transfer more power away from private firms...

We also need more transparency. Basic awareness of how this whole sector works should not be treated as some contrived trade secret. Individual consumers should have the right to understand how these businesses work, and shouldn’t just get opted in by default through an incomprehensible terms-of-service contract. We likewise need much better transparency on how platform algorithms and data-processing schemes themselves work.

And finally, we need to improve market competition. We need data-portability arrangements, interoperability agreements — and most importantly, a serious regulatory regime to contend realistically with monopolistic concentration."

One of the takeaways from this book is that these institutions are destructive by design. It reminds me of the late revelations about the American tobacco industry that they knew their products were addictive and caused health problems and designed the products to increase that addiction while they ignored and even covered up the health concerns. Can the same be said of technology products? 

Should Teachers and Students Be Looping?

Infinite loop

 

Here's an idea from aasa.org:

"Imagine you had to begin each school year with a brand new staff.

Every year, every professional and every support specialist working in your school had begun his or her first year there. Every principal, teacher, custodian and food service worker wouldn’t know the routines, the curriculum or the procedures you expected them to follow.

There would be no building upon last year’s successes. In addition, the personalities of individual staff members and their impact on the culture of the school would be unknown to everyone as they started the year.

As an administrator, you wouldn’t anticipate high productivity until staff members learned what was expected of them and how to work together to benefit the students. For most administrators, the idea of 100 percent staff turnover is an unpleasant one to consider. Successful schools (and districts) depend on continuity of staff, curricula and programs from one year to the next in order to continually improve.

Some educators are discovering that this continuity on which schools rely also can work in the classroom. Instead of starting each school year with a completely new group of students, some teachers are staying with their students for a second year at the next grade level, a practice that is known as 'looping'."

Having been in classrooms for 45 years in secondary schools and also college, my first reaction would be to consider personalities. What about the teachers or students who don't work well together? Do you force them to endure another year together? Parents already have a lot of say in those decisions. This would cause more input from them. I had a year when I moved with my students from grade 8 to grade 9. there were advantages and disadvantages. But it's an interesting approach to consider.