Serendipity35

I was reading an article with suggestions on how to get more social media engagement on the same day that I was doing a Quality Matters (QM) review of an online course. The QM rubrics ask a reviewer to consider student engagement. Social media marketing and higher education may seem very different, but the engagement objective is certainly shared.

I decided to walk through the article's suggestions with an eye to online courses to see how much crossover I would find. 

The article says there are three rules of engagement for social media: Be Consistent. Ask Specific Questions. Include an Element of Fun.  I'd have to say I would like to see all three true in online courses. 

Having come from the K-12 world before higher ed, I learned quickly that consistency in my teaching was critical. That was true about lesson presentation, grading, discipline and all the rules that are on the syllabus and that come up throughout the year. Consistency builds a kind of trust in student expectations. It helps avoid situations where you might be accused of treating some students better or worse than others. My middle school classroom had a pretty much daily routine that became so natural that when I did depart from it my students immediately noticed it. That can sound a little boring and occasional "inconsistencies" and spontaneous teachable moments are certainly also needed.

As a reviewer of online courses, I try to put myself in the place of a new student in the course and I often find that instructions for assignments and even discussion questions are just not very clear. Ask Specific Questions is very important. Teachers know that a question in a classroom such as "Are there any questions?" or "Does everyone understand that?" are terrible ways to elicit responses and a terrible way to check on learning. 

Including an "Element of Fun" sounds great and yet I know that if I suggest that to many professors I will get a doctoral stare from them. Sadly, I have learned that there are too many teachers who think that real learning should NOT be fun. In fact, they seem to associate suffering with learning, as in the equally stupid mantra of "No pain, no gain." The best learning experiences are enjoyable ones. That's why gamification became a hot topic in education. It's not that everything in a course should be like playing a video game, but what makes games on and offline engaging should certainly be considered.

Create a Club-Like Experience. "Club" isn't the right word in education, but online you will often hear that you need to build an online "community." Social media sites are very good at this. They gain followers who check sites every day, post, like, and comment. Isn't that what you want in your online class community? 

I always tell the faculty that they need to personalize their courses and that they need to have a social presence there. Video is a great way to do this with things like a syllabus and course walkthrough video using screen capture and your voice. You should also let students see you. The experience shouldn't be like hearing a voice on the radio that you can't attach to any actual human. A short (less than 5 minutes) welcome video for the course is easy to record using anything from your phone to whatever your school provides. It can be shot in your office or from your couch. But what if it is a video of you at the park with your dog, or you in your lab on campus? Either is more interesting and would also present another side of you.

Beyond the rules, there are also many tips and suggestions to increase engagement. One suggestion is to encourage conversations with audience triggers. The "trigger" term might trigger things associations like pain points. These sparks(?) for conversation have nothing to do with the topic of your content or your primary value but use the personal likes/dislikes of your audience. Of course, you first need to know those likes/dislikes. Then, you can use hobbies and other interests, such as movies, pets or sports, as a pathway to content. (This might be your entry into "fun.")

Using visuals is hardly new in presenting in face-to-face situations but it is still lacking in many online courses that are very text-based.  (BTW, putting text on PowerPoint slides is NOT visual - even when you insert some gratuitous clip art.)

There are plenty of articles on increasing engagement online ( a few below) but I am suggesting that you also look to how engagement is encouraged online by advertisers, game makers and the stars of social media.

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https://www.d2l.com/blog/7-tips-for-increasing-student-engagement-in-online-courses/

https://onlinelearningconsortium.org/news_item/ten-ways-overcome-barriers-student-engagement-online/

https://www.wbtsystems.com/learning-hub/blogs/9-ways-to-increase-online-student-engagement 

https://www.facultyfocus.com/articles/online-education/student-engagement-how-to-help-students-succeed-in-the-online-environment/

https://community.canvaslms.com/thread/16033-student-engagement-in-an-online-course

 

Whether you loved or hated Apple's iTunes, it was a big step iTunes as a media player, media library, Internet radio broadcaster, and eventually as a mobile device management application. Now it is being unbundled and essentially phased out, according to press release from the latest Apple Worldwide Developer Conference.

Apple Inc. announced it as a new service and tool on January 9, 2001. It was used to play, download, and organize digital multimedia files, including music and video, on personal computers running the macOS and Windows operating systems. It forced you to purchase through the iTunes Store.

My own professional interest in it focused on iTunes U which allowed universities to offer content, including courseware (mostly lectures at first) and other "podcast" materials and even print content, in a open way. I have been writing here about iTunes since 2006.

The latest move by Apple is probably much more tied to changes in the music industry and the way consumers listen to and purchase music. Apple has been pushing users to its Apple Music subscription service, like Spotify and others. That is a better deal for them since it means a guaranteed monthly fee instead of waiting and hoping that a customer will buy songs. I have not subscribed and I have not purchased music from their store in several years, and I suspect I am not alone in that trend.

Apple is phasing out iTunes in favor of three apps called Music, TV and Podcasts. This is very much how those services are already divided on iPhones and iPads.

From what I have read, iTunes will still exist as a standalone iOS app and on Windows PCs and your previous purchases and libraries will be maintained in each new app on Mac computers.

I have not found any information on the future of iTunes U. My university, NJIT, was one of the "sweet 16" schools to be there for the launch of iTunes U in May 2007. But with iTunes version 12.7 (August 2017), iTunes U collections became a part of the Podcasts app.

NJIT stopped using their iTunes U instance several years ago. They were not alone in higher education. That is a trend that does not please me as it took away one source of open courseware. But some schools have moved that content to other MOOC platforms which offer richer environments for full course offerings.

Apple says that it will not be remotely deleting years of downloaded and purchased songs and movies, but will probably find a way to bridge, manage and access downloaded content in other ways. A clear cut-off date for iTunes has not been set.

Regulators who make the rules for higher education accreditation are being closely watched now for the rules governing online learning. Three industry groups who are concerned have put forward their own policy recommendations. The groups are the Online Learning Consortium (OLC), the University Professional and Continuing Education Association (UPCEA) and the WICHE Cooperative for Educational Technologies (WCET).

The recommendations are concerned with competency-based education (CBE), regular and substantive interaction, and state authorization. The Department of Education's ongoing accreditation rulemaking session (which may also require congressional action) may develop outcomes-based Title IV eligibility standards for gauging colleges' effectiveness with a wider range of instructional modalities.

One big topic of discussion concerns the current rules around regular and substantive interaction. This is the measure of how much contact instructors and students must have in online courses. Some educators feel the current rules put online learning at a "competitive disadvantage" relative to on-campus instruction.

One of the test cases has been the DoE's case against Western Governors University. But in January 2019 it canceled a $713 million fine owed by WGA that came out of a 2017 audit that concluded that the school's CBE model was not in compliance with federal standards for online education. In its January reversal, the DoE determined that the fully online nonprofit university "made a reasonable and good faith effort" to apply the rules to its model.

The DoE further stated that it is "hopeful that further clarification [around distance learning] will be part of future regulations that will help spur the growth of high-quality innovative programs."

According to Inside Higher Ed, a third of all higher education students take at least one online course. Many of those students live on campus or within a two-hour radius of the college, so that the older term of "distance education" has become far less relevant.

But online learning is still growing in higher education. For example, Florida International University now offers more than 100 degrees fully online, and added more than 15 degrees in the past year. Those offerings include 20+ STEM programs at the graduate and undergraduate level, and new bachelors’ degrees in economics, writing and rhetoric.

Not all universities and educators are as strong in pushing online learning. Researchers at George Mason University and the Urban Institute say students who lack strong academic preparation tend to struggle in an online-only environment. But that research has been questioned by others. And the discussons continue at many levels.

 

If you read the annual Bill and Melinda Gates letter, it includes 9 trends it considers surprising. One that affects educators is the idea that "Textbooks are becoming obsolete." By that, they mean that digital content that is customized and personalized learning can better support students than a traditional textbook. 

The promise here is text online connected to engaging video along with perhaps a game that reinforces the concepts. Your learning is assessed and the software moves you forward appropriately or perhaps sends you back for more review. of the content you seem to have missed. 

We have been told that this kind of learning transition was going to happen - and it has happened,several times. We were told that the printed book would be replaced by ebooks. Some were replaced; most were not.

There has been a lot of talk about replacing the lecture with short video lectures that don't "lecture." That is somewhat the case in online courses, but the lecture in the classroom is still running strong.  

Even bigger than textbooks and lecture is the idea that online learning would replace classroom learning. Add to that the idea that MOOCs would replace online courses and even make degrees obsolete. Hasn't happened yet.

Transitions are difficult. Maintaining the status quo is so much easier. 

Maybe if I was still around in 2050, I would find that learning happens without printed books, without lectures, without classrooms and without degrees. But I doubt it.