Serendipity35

Align your training with KPIs. This is not a mantra I hear in education. A KPI is a Key Performance Indicator, which is a measurable value that demonstrates how effectively an organization (most commonly a company it seems) is achieving key objectives.

KPIs are used to evaluate success at reaching targets. Businesses talk a lot about the Return on Investment (ROI) and they are usually talking about dollars and cents. But in educational training and professional development, the ROI probably can't be measured in dollars.

Still, the process may be similar.

Define which metrics are most important to you. These become your key performance indicators. You need to know exactly what you're going to use to judge performance. 

If you want to increase enrollment in a major or program, that provides an easy metric. If a professor want to increase attendance in her classroom, that is also easily measured.

When I work with faculty designing courses, many professors stumble on setting objectives versus goals. The simple difference is that a goal is a description of a destination, and an objective is a measure of the progress that is needed to get to the destination. In this context goals are the long term outcomes.

Teachers will sometimes tell you objectives that are not measurable. For example, to want students to "have an appreciation of modern poetry" may be an admirable goal for a poetry courses, but how do you measure that? 

For an objective to be effective it must be clear, measurable and have a time element. For instance, that objective of increasing class attendance by 10 percent by the end of the semester is clear, measurable and has that time element.

Of course, after you determine those objectives, the real difficult part begins - figuring out how to reach that objective.

Roughly 87 million people had their Facebook data stolen by the political research firm Cambridge Analytica. 

On April 10 and 11 Mark Zuckerberg testified before Congress. The reviews were mixed. Some said he was robotic and evasive. I thought he did a good job in the face of some ignorant questions by people who clearly don't understand Facebook, social media or modern technology - and even mispronounced Zuckerberg's name several different ways.

The day before the hearings Facebook finally notified the people who had their information grabbed by Cambridge Analytica. It is supposed to be about 70 million Americans and other users in the UK, Indonesia, and the Philippines. 

I saw the notification at the top of my Facebook newsfeed when I logged in. There was also a button for changing my privacy settings. Probably everyone, even if your information wasn’t captured and used by Cambridge Analytica, you should check and tighten up those settings.

How can you tell if your data was shared with Cambridge Analytica? Here is the link: https://www.facebook.com/help/1873665312923476 

What did Facebook tell me? 

"Based on our investigation, you don't appear to have logged into "This Is Your Digital Life" with Facebook before we removed it from our platform in 2015. However, a friend of yours did log in. As a result, the following information was likely shared with "This Is Your Digital Life": Your public profile, Page likes, birthday and current city. A small number of people who logged into "This Is Your Digital Life" also shared their own News Feed, timeline, posts and messages which may have included posts and messages from you. They may also have shared your hometown."

One of the questions that Zuckerberg was asked was about the fact that Cambridge Analytica wasn’t the only company that was misusing Facebook data. The company suspended at least two more research companies before the hearings: CubeYou was also misusing data from personality quizzes, along with AggregateIQ. 

After a rash of people saying they were quitting Facebook and the stock taking a hit, during the hearings the stock rebounded and I am seeing less talk about quitting. Though there are plenty of social networks, none has all the features of Facebook and has been able to hold a large user base. One Senator asked if Facebook is a monopoly. Zuckerberg said No, but was unable to really give an example of a major competitor. Yes, they overlap with networks like Twitter and their own Instagram, but no one really does it all.

Zuckerberg made the point repeatedly that Facebook has already made many positive changes since the Cambridge Analytica breach an is still doing them now ahead of any possible regulation by Congress. Are all the issues corrected? No. Are things better with Facebook and privacy? Yes. Will it or some competitor ever be the perfect social network? No way.

The Cambridge Analytica scandal involving Facebook hit this month because of its involvement in the election of Donald Trump in 2016. The company used an app developed legitimately by a Cambridge University researcher, Dr. Aleksandr Kogan, as a personality survey called "This is Your Digital Life."

I recall learning about that app about 3 years ago in a presentation at an EdTech conference. By using it as a quiz on Facebook, about 270,000 users gave permission (because most people are unaware of the access they allow) to their data which was collected but then used to additionally collect some public data from their friends.

I suspect a majority of social media users are unaware of how their data is used, and what permissions they have granted (perhaps by default in some instances).

Have you ever used your Facebook login as a way to sign in to another website or app? It asks you if you want to login using your Facebook ID and that seems to save a step or two and is great if you forgot your actual login to that other site. 

When those Facebook users took the "This is your digital life" quiz using their Facebook login, they allowed that app's developer to tap into all of the information in their Facebook profile (that includes your name, where you live, email address and friends list).  [Note: Currently, apps are no longer permitted to collect data from your Facebook friends.]

I don't give Dr. Kogan, Cambridge Analytica or Facebook a pass on this activity even if users did opt in. Kogan shared it with Cambridge Analytica which Facebook says that was against its policy. Facebook says it asked Cambridge Analytica to delete all of the data back in 2015. Facebook also claims that it only recently found out that wasn't done.

A lot of people seem to have given up on privacy, accepting it as something we just can't control any more. But there is a lot you can and should do.

For example, a very simple change to make in your Facebook privacy settings is to "Limit The Audience for Old Posts on Your Timeline." That means that posts on your timeline that you've shared with Friends of friends, and Public posts, will now be shared only with Friends. Anyone tagged in these posts, and their friends, may also still see these posts, but the public (which includes apps) will not be able to access them legitimately.

Facebook's API, called Platform, allows third-party apps and websites to integrate with your Facebook account and exchange data with them via developer tools. It can be convenient for users, such as decreasing the number of login/password combinations you need to remember, but it has potential for abuse.

When you use the "Log in With Facebook" feature on a site, you grant a third-party app or service access to your Facebook account. It will ask for permission to receive specific Facebook data from you - email address, birthdate, gender, public posts, likes and also things beyond your basic profile info. I have seen cases where when I deny access to some information, it tells me the app can't be loaded. That is a warning. But some legitimate apps, like the scheduling apps Hootsuite and Buffer, do need a lot of permissions in order to allow them to post as you on social networks like Facebook, Twitter, LinkedIn and Instagram. In these cases, by using the app I need to trust that developer and the service it is connecting to via an API.

Being educated about how technology works and knowing how you can protect your own data and privacy is more important than ever. And, of course, you can always not use a service that doesn't seem to help you do that.

You don't have a social credit score today, but you might in the near future.

I have been thinking a lot about this topic since first hearing of a Social Credit System proposed by the Chinese government that is starting to take shape. It is essentially a national reputation system with the intent to assign a "social credit" rating to every citizen based on government data regarding their economic and social status.

If it sounds more like a science-fiction horror story of the future, that was what I thought at first. It reminded me of a 2016 episode of the science fiction anthology series Black Mirror shown on Netflix. In that episode ("Nosedive"), people can rate each other from one to five stars for every interaction they have, and the protagonist is someone obsessed with her ratings. When her rating drops, she panics and goes on a campaign to bring her score back up.

A Chinese app called Alipay is already assigning users a three-digit score. "Zhima Credit" rates you from 350-950 based on finances and and other factors. 

Reputation systems are not brand new ideas. They are programs that allow users to rate each other in online communities in order to build trust through reputation. You already have a reputation score if you use E-commerce websites such as eBay, Amazon.com, and Etsy or online advice communities such as Stack Exchange. Reputation systems are a trend in decision support for Internet mediated services such as shopping and advice.

A variation is collaborative filtering which aims to find similarities between users in order to recommend products to customers.

The Social Credit System proposed by the Chinese government is meant to rate every citizen based on government data regarding their economic and social status.  Does that sound like a mass surveillance tool using big data analysis technology? Well, it is.

On the surface, it is a way to rate businesses operating in the Chinese market. This can be called "surveillance capitalism," a term (introduced by John Bellamy Foster and Robert McChesney) that denotes a new genus of capitalism that monetizes data acquired through surveillance.

The idea was popularized by Shoshana Zuboff who says it emerged due to the "coupling of the vast powers of the digital with the radical indifference and intrinsic narcissism of the financial capitalism and its neoliberal vision that have dominated commerce for at least three decades, especially in the Anglo economies."

It is a new new expression of power she calls "Big Other" which makes me think of a new novel plot combining Brave New World and Nineteen Eighty-Four, in the Internet Information Age. She feels the concept was first discovered and consolidated at Google, who are to surveillance capitalism what Ford and General Motors were to mass-production and managerial capitalism a century ago.

Facebook and others have since adopted the concept for ways to extract, commodify and control behavior to produce new markets of behavioral prediction and modification.

The Chinese government's "Planning Outline for the Construction of a Social Credit System (2014–2020)" focused on four areas: honesty in government affairs, commercial integrity, societal integrity and judicial credibility. The rating of individual citizens is considered to be "societal integrity."

One news story I heard said that you can gain or lose points for how well you separate and recycle your trash. It was unclear how this is monitored - trash collectors, your neighbors, credit police? Eight companies were picked by the People's Bank of China in 2016 to develop pilots to give citizens credit scores, including the giant Alibaba Ant Financial Services, which operates Sesame Credit. Ant Financial CEO Lucy Peng has said in a frightening quote I can use in that new novel that Zhima Credit “will ensure that the bad people in society don’t have a place to go, while good people can move freely and without obstruction.”

Her is hoping that you will be able to move freely and without obstruction in the future.