Memory Sculpting

photo wall
Photo by Rachel Claire from Pexels

I was having a Facebook conversation with a friend about how photos and videos change our memories. Kids who grew up in the past 30 years - and more so in the age of smartphones and social media - have definitely had their memories sculpted by images of their past. My sons have said to me several times when I ask them "Do you remember us being there?" that "I remember the photos of it." Do the photos trigger a memory to return or is the photo the memory itself?

I am fascinated by how memory works. Research shows that when we describe our memories differently to different audiences it isn't only the message that changes, but sometimes it's also the memory itself. Every time you remember an event from the past, your brain networks change in ways that can alter the later recall of the event. The next time you remember it, you might recall not the original event but what you remembered the previous time. This leads some to say that memory is like the "telephone game."

This sent me back to an article I read in 2017. I did a search and found it again since my memory of this article on memory may not be remembered correctly. It is titled "Facebook is Re-Sculpting Our Memory" by Olivia Goldhill. Facebook is not the only social network or the only place that we share photos and videos, but it is a major place for this sharing.

I have a new granddaughter and her parents have set up a shared photo album online for relatives. They don't want people (mostly me - the oversharer) to post photos of her on Facebook, Instagram et al. I understand that privacy caution. My granddaughter will have many thousands of photos and videos to look at one day. I have about two dozen black and white photos of my first two years of life. It is probably two 12 photo rolls of film from that time (the 1950s) which seemed like enough to my parents to chronicle my early life.

Those photos of baby me don't trigger any memories but they are my "memory" of that time along with my mother's narration. "That was your stuffed lamb that was your favorite toy."

I have also kept journals since my teen years. The way to chronicle life once was to write it down. Rereading those journals now is a mixed experience. For some things, the journal is now my memory. Without the entry, I couldn't recall names, places or details from 40 years ago. But for some entries, I know that the version I wrote at age 15 is a kind of augmented reality. I made some things sound better or worse than the actual event. I sculpted the memory. Maybe as my memory degrades, those entries - accurate or not - will become the only memory I have.

Those sculpted memories are not unlike the image of ourselves we put online. Not all, but many people, post almost exclusively the best parts of their lives. Alfred Hitchcock said "Drama is life with the dull bits cut out," and that's true of many virtual lives as portrayed online.

That article references Daniel Schacter, a psychology professor at Harvard University, whose 1990s research first established the effects of photographs on memories. Frighteningly, he showed that it was possible to implant false memories by showing subjects photos of an event that they might have experienced but that they didn’t experience.

Another of his experiments found that while looking at photos triggered and enhanced the memory of that particular event, it also impaired memories of events that happened at the same time and were not featured in the photographs.

This sounds terrible, but one positive effect he has found that comes from weaknesses in our memory helps allow us to think meaningfully about the future.

In our recent discussions about fake news and images and videos that are not accurate, we realize that these weaknesses in memory and the ability to implant memories can be very powerful and also very harmful. "Source information” is a weakness of memory that can be tapped for devious purposes. How often have you heard someone explain that they heard it or read it or saw it "somewhere?"  We commonly have trouble remembering just where we obtained a particular piece of information. Though true off-line, for online information we may recall a "fact" but not the source - and that source may Online, this means we could easily misremember a news story from a dubious source as being from a more credible publication.

One phenomenon of memory is now called “retrieval-induced forgetting” I spent four years living at my college but I have a limited number of photographs from the time. Those photos and ones in yearbooks and some saved campus newspapers, plus my journal entries are primarily what I recall about college life. Related things that I can't review are much harder, if not impossible, to remember.

Social media is certainly sculpting (or perhaps resculpting) our memories. Is this making our ability to remember worse? That's not fully determined as of now. Nicholas Carr wrote a book called The Shallows: What the Internet Is Doing to Our Brains that looked at some neurological science in an attempt to see the impact of computers and the Net and that is certainly related to but not exactly the same as memory and images. The controversial part of Carr's book is the idea that the Internet literally and physically rewires our brain making it more computer-like and better at consuming data. But a surprisingly large section of the book is devoted to the history of the written word and all that it has done to “mold the human mind.”

Facebook, Instagram, TimeHop and other tools are reminding me daily of memories from years past. At times, I think "Oh yes, we were in Prague on this day two years ago." Other times, I say to myself, "I don't remember writing this 4 years ago." I react the same way to my old journals and black and white photos in an album taken a half-century ago.

The Facebook Board, Trump and Section 230

facebookFacebook's "supreme court" decided recently to uphold the ban on Donald Trump. For Trump, Facebook was never his vector of choice to get out his messages. He used Twitter and they banned him for life.

The Faceboard board upheld the company's decision to remove Trump. The ban had come after the January 6 insurrection at the U.S. Capitol. Their claim had been that he had broken Facebook's rules about praising violence.

The board actually criticized the company for the indefinite suspension. They recommended that the company either ban Trump permanently or set a time frame for when he can return. Facebook said it's now considering the ruling and will determine a "clear and proportionate" action.

The problem is one for a number of social sites that have unmoderated content. So why not moderate user content? For one thing, it is difficult and labor-intensive (though companies are trying have AI help. But another thing concerns Section 230 of the Communications Decency Act, which was passed in 1996. It says that an “interactive computer service” can’t be treated as the publisher or speaker of third-party content. This protects websites from lawsuits if a user posts something illegal (there are exceptions for copyright violations, sex work-related material, and violations of federal criminal law). Section 230 was written so website owners could moderate sites without worrying about legal liability and it is critical for social media networks, though it applies to many sites and services, including news outlets with comment sections. The Electronic Frontier Foundation calls it “the most important law protecting internet speech.”

The decision the board handed down is more about Facebook than it is about Trump and it was more critical about the way Facebook enforces its rules in what it sees as an arbitrary way. Not so much in support of Trump, the board felt that an indefinite suspension appeared nowhere in Facebook's rules and violates principles of freedom of expression.

Interestingly, President Donald Trump released an executive order targeting Section 230 and social media back in May 2020 and he ly backed Republican efforts to change the law in Congress. After President Biden’s election, he has pushed for the abolition of Section 230 abolition.

We haven't heard the last of Trump, Facebook, or Section 230.

To Like Or Not To Like

likesTo like or not to like a post on Facebook and Instagram. Or rather to hide or not hide the likes.

Those social media apps plan to let users decide if they want to hide the number of likes on other people's posts, or turn off the counter for their own posts, or leave everything just the way it is now.

There may also be options to change settings day to day or even post to post.

Instagram is testing the new concept and plans to roll the options out to everyone in a few weeks.

Facebook, which owns Instagram, is also planning to give users the option to hide likes on that app too.

Will users want to hide likes? Isn't that why people post - to get likes?

The positive aspect of this is supposed to be that giving users control over likes is part of a larger effort to reduce “social comparison.” That is how on social media we compare ourselves to others. 

From the Social Media History Book

social networks
             Image by Gordon Johnson from Pixabay

A decade or two ago when I was teaching one of my social media courses at NJIT, I used to ask students to write a short paper on what they thought was the first social medium or platform. It's one of those questions without a definitive answer and I received a variety of answers over the years. 

Now that we are even deeper into social media and students are even younger - this year's college freshman was born in the 21st century - the early days and history of social media is buried a bit deeper.

The most common answers go back to the 1970s and 80s with forums, bulletin boards and things like AOL's Instant Messenger.

In the early days of the World Wide Web, websites and fledgling social sites and tools were not commercialized. No advertising. How things have changed.

But there were always a few students who went pre-Internet.

On May 24, 1844, some electronic dots and dashes were tapped out by hand on a telegraph machine sending a first electronic message from Baltimore to Washington, D.C. Perhaps, Samuel Morse was prescient about what was to come with his scientific achievement since he wrote, “What hath God wrought?” This was communication and could be two-way but wasn't really a social network. Eventually, there did become a network of users and telegrams could be sent to multiple users.

Technology began to change very rapidly in the 20th Century. After the first super computers were created in the 1940s, scientists and engineers began to develop ways to create networks between those computers, and this would later lead to the birth of the Internet. 

A precursor of the electronic bulletin board system (BBS), known as Community Memory appeared in 1973 and true electronic BBSs arrived with the Computer Bulletin Board System in Chicago, which first came online early in 1978. BBS in big cities were running on TRS-80, Apple II, Atari, IBM PC, Commodore 64, Sinclair, and similar personal computers.

Let's back up a bit and look at the PLATO system launched in 1960. It was developed at the University of Illinois and then commercially marketed by Control Data Corporation. Later, it would offer early forms of social media features, In 1973, Notes (PLATO's message-forum application) was added and TERM-talk was an instant-messaging feature. The Talkomatic may be the first online chat room. There was also News Report, a crowdsourced online newspaper and blog. PLATO used Access Lists so that a note file or other application you created could be limited in access to a certain set of users, such as friends, classmates, or co-workers.

Some people point to the emergence in 1967-69 of the Advanced Research Projects Agency Network (ARPANET), an early digital network, created by the United States Department of Defense, that allowed scientists at four interconnected universities to share software, hardware, and other data. Though not intended to be "social," apparently social niceties did emerge and by the late-1970s non-government and business ideas passed back and forth and a network etiquette (netiquette) was described in a 1982 handbook on computing at MIT's Artificial Intelligence Laboratory.

ARPANET evolved into the Internet after the first Transmission Control Protocol (TCP) specification were witten by Vint Cerf, Yogen Dalal and Carl Sunshine in 1974. This was followed by Usenet, conceived by Tom Truscott and Jim Ellis in 1979 at the University of North Carolina at Chapel Hill and Duke University, and established in 1980.

1985 saw the introduction of The Well and GENie. GENie (General Electric Network for Information Exchange) was an online service created for GE and GENie was still used well into the late 1990s. It had 350,000 users at its peak and was only made redundant by the development of the World Wide Web.

In 1987, the National Science Foundation launched a more robust, nationwide digital network known as the NSFNET.

The IBM PC was introduced in 1981 and the subsequent models of both Apple Mac computers and PCs, better modems, and the slow increase of bandwidth allowed users to do more online. Compuserve, Prodigy and AOL were three of the largest BBS companies and were the first to migrate to the Internet in the 1990s.

The World Wide Web (WWW, or simply "the web") was added to the Internet in the mid-1990s. Message forums became Internet forums.

A number of platforms appeared tht had social tools inlcuding GeoCities (1994) Classmates.com (1995).

The first recognizable social media site might be Six Degrees which appeared in 1997. Users created profiles, give school affiliations and could "friend" other users. It differed from instant-messaging clients (such as ICQ and AOL's AIM) or chat clients (like IRC and iChat) because people used their real names.

It would be 2003 when Myspace launched and by 2006 it had become the most visited website on the planet. Sharing music was a big part of its appeal.

Mark Zuckerberg built a website called "Facemash" in 2003 while attending Harvard University to be used there. But it caught on, spread to other colleges and in June 2004 the company he had started around "TheFacebook" moved to Palo Alto, California. By 2008, it had eclipsed MySpace and in December, 2009, with 350 million registered users it became the most popular social platform in the world.

The original URL - thefacebook.com - still redirects to the renamed Facebook. Myspace was purchased by musician Justin Timberlake in 2011 for $35 million, but it failed to regain popularity.

If Google seems to be missing in this history it is because its attempts to enter social (Orkut and Google+) both failed. Google+ ended in 2018 with the final nail in its coffine being a data security breach that compromised the private information of nearly 500,000 Google+ users.

REFERENCES

online.maryville.edu/blog/evolution-social-media/ 

digitaltrends.com/features/the-history-of-social-networking/

Infographic via socialmediatoday.com

infographic
via socialmediatoday.com