To Like Or Not To Like

likesTo like or not to like a post on Facebook and Instagram. Or rather to hide or not hide the likes.

Those social media apps plan to let users decide if they want to hide the number of likes on other people's posts, or turn off the counter for their own posts, or leave everything just the way it is now.

There may also be options to change settings day to day or even post to post.

Instagram is testing the new concept and plans to roll the options out to everyone in a few weeks.

Facebook, which owns Instagram, is also planning to give users the option to hide likes on that app too.

Will users want to hide likes? Isn't that why people post - to get likes?

The positive aspect of this is supposed to be that giving users control over likes is part of a larger effort to reduce “social comparison.” That is how on social media we compare ourselves to others. 

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