The question posed in a NY Times article recently was "Should Harvard Business School enter the business of online education, and, if so, how?" I was surprised that they had not done online education already. Then again, it is Harvard - old and solid and, like many a university going back a decade or two, wondering if going online weakens the brand.
I don't really know that many universities that haven't gone online to some degree, and all of them first considered what the effect would be on their reputation and on their on-campus education. Then again, you don't want to risk being left behind either.
The elite Harvard Business School seems to be trying to have it both ways. They have a new type of credential called the Credential of Readiness, or CORe, which students can take online.
Harvard has been doing MOOCs with edX, so is this really a big risk? Maybe.
The article references Clayton Christensen whose 1997 book, The Innovator's Dilemmaand The Innovative University: Changing the DNA of Higher Education from the Inside Out both got him a lot of attention. There were many articles about “disruptive innovation” and this latest article says that rival business schools (Stanford and the Wharton School) have been doing that with their massive open online courses. Offering MOOCs, free of charge to anyone, anywhere in the world doesn't seem to have destroyed their programs.
How do you place a value on having one of your professors reaching a million students? Does it dilute the value or make it grow?
Christensen's advice to Harvard is “Do it cheap and simple. Get it out there.” But cheap and simple had never been the Harvard Business School way.
This week they launch HBX which doesn't compete with their MBA, but is a "pre-M.B.A."
"When we set out to create HBX, our mission was simple: To use technology to enhance our potential to educate leaders who make a difference in the world. We started with 100 plus years of experience in business education. We then sprinkled in every technological tool we had at our disposal. Finally, we mixed in the most critical ingredient of all, what we consider to be our secret sauce: our very own faculty, people who have spent their lives in passionate pursuit of excellence in teaching and learning.
With HBX, you'll discover that the digital learning tools are a means to an end. That doesn't mean we haven't tried to deploy these tools in a creative and ambitious way; on the contrary, we've poured hours into the conception of these learning instruments. However, the real focus has been on creating a learning experience that brings business education to life. At HBX, we believe that education should be cerebral, yes, but it should also be riveting, kinetic, social, and mind-bending. It should be a series of unanticipated discoveries that change your capacity to navigate the world. "