...make it your own.
Yeah, that's what AOL did. They could see the phenomenal growth of video sites like YouTube and Google Video and in classic AOL form (a bit late to the starting line; a blit clunkier), they did their own version at http://communityvideo.aol.com which they are calling UnCut Video (beta).
Shoot your video with your cell phone or the EyeSight built in to your Mac, use an online editing service and upload to one of these online video sites and you're there. Eliminated the video camera, the editing software and the purchase of a website and server/bandwidth to publish it.
Of course, I'm not seeing a lot of high quality video production in these sites (not counting the commercial product that is there too) but it's still flapping its wings in the nest really. It's still personal video at this point - even if people are sharing stuff that they should have left unshared.
My hope is that it will be more succesful than the guerilla video and community access channels that seemed to hold promise in the early and mid-1970's but never really got up enough lift to get out of the nest and fly.