Quick follow-up to yesterday's post about non-traditional students online.
I came across a Tweet that led me to a blog post saying "There are no more traditional college students." The post was actually about "student recruitment strategies" but it gets into the "shifting demographics of today’s college student, particularly as the 'non-traditional' adult learner becomes the new norm" which is something I also addressed in my earlier post.
The author is considering that there no longer is a typical or “traditional” college student because in recruiting a "one-size fits all messaging strategy will not work."
The article looks at doing some research schools need to do to determine of your potential audience: Who are they? What motivates them? and Where can you reach them?
Certainly the first two questions are relevant to those of us already teaching them. And if you change the third question to HOW can you reach them? it is very important too.
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