Social Media Reading List

I am prepping for my fall graduate course in social media at NJIT and I'm looking at my list of  book titles for outside reading on social media, and some related digital design topics. The original list of titles was crowdsourced on this blog and updated  2 years later. The latest additions are based on outside reading by myself and recommendations from the last group of students who took the social media course. New suggestions welcomed.




  1. The Social Media Bible: Tactics, Tools, and Strategies for Business Success - Safko

  2. Convergence Culture: Where Old and New Media Collide by Henry Jenkins - web 2.0 technologies and trends in the context of participatory culture.

  3. YouTube: Online Video and Participatory Culture by Jean Burgess and Joshua Green

  4. Social Media for Social Good: A How-to Guide for Nonprofits - Heather Mansfield

  5. Social Media: Dominating Strategies for Social Media Marketing with Twitter, Facebook, YouTube, LinkedIn and Instagram

  6. What Would Google Do? - Jeff Jarvis

  7. Googled: The End of the World as We Know It   Ken Auletta

  8. The Art of Social Media - by Guy Kawasaki & Peg Fitzpatrick

  9. Power Friending - Amber MacArthur

  10. 101 Social Media Tactics for Nonprofits: A Field Guide - by Melanie Mathos & Chad Norman

  11. Here Comes Everybody: The Power of Organizing Without Organizations - Clay Shirky

  12. Groundswell: Winning in a World Transformed by Social Technologies  Josh Bernoff and Charlene Li

  13. Social Media Marketing All-in-One For Dummies - by Jan Zimmerman & Deborah Ng Yes, there's a "dummies" book for SM too

  14. Building Social Web Applications: Establishing Community at the Heart of Your Site -  by Gavin Bell

  15. Social Media Explained: Untangling the World's Most Misunderstood Business Trend - by Mark Schaefer

  16. Socialnomics: How Social Media Transforms the Way We Live and Do Business - Erik Qualman

  17. Designing for the Social Web - Joshua Porter

  18. The Young and the Digital: What the Migration to Social Network Sites, Games, and Anytime, Anywhere Media Means for Our Future - S. Craig Watkins

  19. Designing Social Interfaces: Principles, Patterns, and Practices for Improving the User Experience by Christian Crumlish and Erin Malone - best practices for starting a social website with a focus on design focus

  20. The Wealth of Networks: How Social Production Transforms Markets and Freedom by Yochai Benkler - though not a text on social media, law professor at Yale University, Benkler has made the entire book available for free download and a few chapters are very good at generating thoughts about the emergence of social software  http://cyber.law.harvard.edu/wealth_of_networks/

  21. Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. - Mitch Joel - a business focus on using Net marketing, especially. free tools and services

  22. Shel Israel - Twitterville

  23. Chris Brogan and Julian Smith - Trust Agents

  24. The Huffington Post Complete Guide to Blogging

  25. David Meerman Scott's New Rules of Marketing & PR

  26. Paul Gillin - The New Influencers

  27. Brian Solis and Deirdre Breakenridge - Putting the Public Back in Public Relations

  28. David Kirkpatrick The Facebook Effect: The Inside Story of the Company that's Connecting the World (Jan 2010)

  29. Tim O'Reilly and Sara Milstein -  The Twitter Book

  30. The Zen of Social Media Marketing - by Shama Hyder

  31. Bob Garfield  -  Chaos Scenario

  32. David Meerman Scott  - World Wide Rave

  33. Adam Penenberg' -  Viral Loop

  34. Enterprise 2.0  -  Andrew McAfee ~ Web 2.0 for the enterprise

  35. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation - Tim Brown

  36. The Whuffie Factor: Using the Power of Social Networks to Build Your Business - Hunt

  37. The Cluetrain Manifesto - though ten years old, this book on the networked marketplace probably makes more sense today in its observations about how the Internet continues to change business.

  38. Visual Thinking by Rudolf Arnheim - probably more in the art and visual design world, but his premise that all thinking is basically perceptual and the ancient dichotomy between seeing and thinking, between perceiving and reasoning, is false and misleading.


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