The Fun Theory is a belief that the easiest way to change people's behavior for the better is by making it fun to do.
If you teach, you wouldn't have much trouble accepting this theory. The tough part is making it fun.
Volkswagen's turned a subway staircase in Stockholm, Sweden into a giant piano to show fun can trump conveniences like an escalator. (It made me think of Tom Hanks in Big.) The ad, created by DDB Stockholm, is part of VW's "Fun Theory" campaign. Can you get people to use the stairs instead of the escalator? Watch and see.
Do you have an idea that uses fun to change behavior? Enter now for the chance to win €2500.
I'm sure some corporate sponsor will pick up on the idea and sponsor something similar for educators to make learning fun. Right?